Recently, I have noticed that more and more small businesses and groups are “asking” their employees to change their cover or profile images with the brand of the organization they work for. While some managers consider this to be a great line, others have put pressure on their teams to help promote the group’s brand.
You know how that happens, don’t you?
First of all, there is a request from the team manager, “Hey, wouldn’t it be nice to help grow our business and mark our cover photos together?” Moved to an icon? That’s it. We have created some works of art, and it would be great if you could go ahead and upload them to your social media accounts one by one. This is a team effort! You do not have the permission required to post.
Then you have the first person on the team to go ahead and change your profile picture or cover, and the next thing you hear is that the manager gives a special point to identify that team member. I’ve seen some situations where managers repeatedly ask, always qualifying as “not mandatory”, to see if a team member with private media settings has changed. You know, not so much stress.
If you are a team leader or manager and want some team spirit, this is my suggestion for you.
If any team members ever want to help your group just ask once and provide the artwork.
Or you can do what I do and not ask you. Term
My marketing team told me to buy youtube pva accounts “Wayne, you can ask the team to advertise any of our social media businesses or companies on social media!”
I never had this idea and I am not sure I will do it.
I think there should be as much separation as possible between work and staff. Some people know this is the “old school”, but the truth is, as a leader, my team has a personal life and if the business world does not always dominate it, they will be happier and more productive.
There are other practical reasons to tell your team not to ask you to promote your business or group on social media. This is especially true when managers demand “subtle” pressure from them, which can sometimes happen when their team members want to support the organization.
Employers have the right to keep employees away from their personal social media accounts during working hours. This is a legitimate request from employees (but not from contract workers, self-employed professionals or unpaid consultants).
Do you need your employees to support your organization? The short answer is no. Do not do this. Social media accounts are the private and private property of the owners, in this example, each of your employees. So, just as you can not ask them to give you the keys to your house, you can not ask them to promote the business on your account.
If you want to create at least one option for your team, they can promote their business or group on their social media accounts if they are interested. Yes, you can give them pictures and images from social networks, let them know that it is a resource for them if they ever want to use it in their accounts, but that’s all. In some cases, you or your employee is at legal risk for business gain. Promoting your business on your social media accounts may violate your social media terms.
The most important thing in the age of social media is that if you want to create a team spirit or launch an amazing product or add your team, you can provide resources. But you don’t need them, you can’t put pressure or you can do nothing, but let everyone do whatever they want on their personal social media accounts.