What are Long-Tail Keywords?

What are Long-Tail Keywords?

In today’s hypercompetitive market, it is important to have a website that ranks well in the SERPs as well as drive high-quality traffic. But what are the best keywords to target in order to achieve this goal?

Long-tail keywords are a valuable tool for SEO, especially if there is a lot of competition for higher volume, popular keywords. As such, most websites and brands can benefit from this strategy as it helps attract better quality traffic that is more likely to convert.

In this post, we will explain what long-tail keywords are and how they can benefit your SEO strategy.

Long-Tail Keywords & SEO

Today, long-tail keywords make up as much as 70% of all search traffic. Long-tail keywords refer to specific search queries that receive a small number of searches each month. This means that they are more specific terms that allow you to target a specific user or demographic.

These keywords are often between 3 and five words long and have a high user intent. As discussed above, these keywords are low-volume yet highly specific search queries giving both users and websites receive better results for their goals.

In relation to the customer journey, long-tail keywords become more important the closer they come to making a purchase. Typically, at the beginning of their journey, a user will begin with a simple, generic search that becomes more detailed as they continue to research and learn about their query. This is where they will receive content that closely aligns with their final objective and where long-tail keywords will help separate you from your competition.

The Benefits Of Long-Tail Keywords

There are many benefits of utilizing long-tail keywords. Below are some key reasons why you should focus your SEO efforts on these keywords:

Better Quality Traffic

The more specific a customer’s search, the more likely they will receive content that relates to their final goal or objective. Long-tail keywords attract better quality traffic that is more likely to convert. This is because users who are searching for specific information are already closer to making a purchase than those who are using general, high-volume keywords.

Less Competitive

As mentioned earlier, long-tail keywords are less competitive than high-volume keywords. This is because there are fewer people targeting these specific terms, which means that it will be easier for you to rank higher in the SERPs.

Increased ROI

Since long-tail keywords have lower competition, it is easier to achieve a higher ranking for these terms. This, in turn, will result in more traffic and a higher ROI for your website or brand.

Helping Your Business Grow

Using long-tail keywords is a winning strategy – for you and your users. With better search rankings, quality traffic and improved lead generation, there is no denying the benefits of targeting long-tail keywords. However,  it is important to keep in mind that this approach takes time, effort and in-depth knowledge. Digital Nomads HQ takes the stress and hassles out of your hands into a winning SEO strategy led by a team of digital marketing experts. 

If you are looking to improve your SEO strategy, then getting in touch with Digital Nomads HQ is the best first step! With years of experience, their team can help you create a successful marketing plan that will increase the traffic to your website and boost your sales. Contact us today!

Using long-tail keywords is a winning strategy – for you and your users. With better search rankings, quality traffic and improved lead generation, there is no denying the benefits of targeting long-tail keywords. However,  it is important to keep in mind that this approach takes time, effort and in-depth knowledge. Digital Nomads HQ takes the stress and hassles out of your hands into a winning SEO strategy led by a team of digital marketing experts. 

Using long-tail keywords is a winning strategy – for you and your users. With better search rankings, quality traffic and improved lead generation, there is no denying the benefits of targeting long-tail keywords. However,  it is important to keep in mind that this approach takes time, effort and in-depth knowledge. Digital Nomads HQ takes the stress and hassles out of your hands into a winning SEO strategy led by a team of digital marketing experts.