Every brand has its colour preference for representing itself to the world. Be it business cards or textured labels, the colour can be a deciding factor in creating a great first impression on the customer’s mind because every colour has underlying psychology. Research shows that an effective brand colour can significantly increase the brand’s recognition by up to 80%. Therefore, it is essential to strategically choose the colour of visiting cards and labels to create a subconscious impression in the consumers’ minds. Here is a brief insight into what different branding colours mean:
Most fast-food companies use the colour red on their business cards and labels because it triggers stimulation and increases the heart rate. This helps in attracting attention and influencing the appetite. Red is a powerful colour representing strong emotions like passion, power, energy, etc.
This youthful colour creates a warm feeling that is associated with the sun. While a lighter orange tone can make more fun associations, the darker and warmer autumn orange colour can create an earthy branding association. This bright colour is usually associated with affordable products.
Like the calming effects of the blue ocean, the blue colour also has a very soothing effect on people’s minds. This dependable shade represents security, trustworthiness, loyalty, and wisdom. It has quite the opposite effect on appetite compared to red as it causes suppression of the appetite.
This vibrant shade is considered the exact opposite of red in the colour psychology. Green is usually associated with nature, health, and relaxation. This colour encourages a balance in people’s brains that leads to decisiveness. It also brings comfort to mind and gives rest to the eyes.
Textured labels made of yellow have a fan base of their own. This colour of sunshine is closely associated with happiness, optimism, and fun. Many affordable products and brands prefer to use this shade to identify themselves.
Many people consider pink a feminine colour. However, multiple brands use this colour in their textured business cards and labels to represent sensitivity, playfulness, and youthfulness. Pink can also help soften the stern impression of a formal corporate brand and add youthfulness to it.
Traditionally purple was the colour of royalty and luxury. Only wealthy people could afford to be associated with this shade because the purple dye used to be very expensive. At present, this vivid tone is often associated with quality and wisdom.
Black is the most powerful colour in the spectrum that represents elegance, sophistication, and luxury. Many high-end brands prefer to use black in their visiting cards because it evokes a sense of power, mystery, and calm.
White is a soft shade that creates the aesthetics of minimalism. It is generally associated with innocence, purity, and cleanliness. In this age of complexity, the colour white can create an aura of peacefulness.
Grey is a mature shade usually associated with formality, dependability, and professionalism. It represents balance and neutrality in colour psychology.
This article aims to clarify which colours should be used for business cards and textured labels to create a powerful brand experience. People who are uncertain of their brand’s personality and want to know how to portray it with colours can consult a reputable printing company to understand better how these colours can help build the brand personality and create a long-lasting impression on the customers.